(It is not a snobby color it is not high technology brown is grounded in the earth.) The Power of ImagesĪ single image delivers a lot of information in a very short time because we perceive an image all at once, whereas reading or hearing often takes significantly longer to process the same information.Ī recent study found that images of brands trigger religious reactions. Brown symbolizes dependability and solidity. The UPS ( United Parcel Service) image is an excellent example of how a single color communicates meaning. (Source)Test yourself on what blue symbolizes. As a result, the symbol may be reproduced to give the impression of a three-dimensional sphere that is lighted from a distance source. More specifically, the symbol is made up of very carefully delineated 'highlight' and 'shadow' elements. The globe symbolizes a world circled by electronic communications. The AT&T image is an award-winning design. Therefore, the brand image communicates powerful air transportation from a Japanese company - and good luck with the journey. The circle and the color red reference the flag of Japan. The JAL (Japan AirLines) image has several components: The bird symbolizes flight and the color red communicates power. This is what forms the connection with consumers.įor example, in the illustration of the 3 brand images above: Brands and color are inextricably linked because color offers an instantaneous method for conveying meaning and message without words.īranding is a word commonly referred to by advertisers and marketing people, but what does it actually mean? Marketing experts define "brand" as the " name, term, sign, symbol or design, or a combination of them intended to identify a company's products or services." In other words, a brand communicates the "idea" of company or product.
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